After many a version we have finally settled on a great looking logo to represent our enterprise.

tallytoo logotallytoo logo

It shouldn’t be very hard to identify the components of the logo, which is designed around the two t’s in tallytoo. These letters are arranged back-to-back, with a notch in each. This concept reminds us of the original tally stick.

Between them sits two squares, one green, one purple used on the tally! button to indicate how many points a user has, and how many points are required to access an item of content (respectively).

All this is enclosed in a circle, which reminds of a token that is often used to signify a non-monetary value of some sort.